Created by marketing guru Seth Godin, Squidoo is an online platform of hand-built directories that anyone can create for free.
Seth describes Squidoo as:
"Squidoo lets anyone build a simple, free web page that points to blogs, online stores, maps and other information on a single topic—any topic. Each page can contain insight, bullet points, links, products and pictures, and each page earns royalties for its creator or for charity.
Squidoo leverages the power of personal recommendation. The site will eventually host millions of handmade ‘lenses’, each a focused, useful guide to some area of expertise, some glimpse of the net. Instead of aimlessly poking, a lens lets a user see the big picture—a human being’s big picture, the overview you need to get the meaning of the idea.
The heart of Squidoo is the lens. A lens can point the best hotels in London. Or blogs with pictures and articles about Paris Hilton. Or personal accounts about Hurricane Katrina.
A lens can expose a cross-section of the web, a more personal and more humanly relevant take that no computer could ever create. A lens is an easy-to-build page of links and referrals. Two lenses may be on the same topic, but they are never the same — every lens is personal, and every lens is built by a person, a Lensmaster."
Read more about Seth Godin and Squidoo at CNNMoney.com.
Create your own lense at Squidoo.
Comments